I always thought that blogging was such an old thing. I assumed that no one blogged anymore because there was way too much competition. I could not, for the life of me, understand why some people still blogged, especially when social media made it so much more easy to gain visibility.
Why Social Media Alone is a Bad Idea.
It is true that social media does make it super simple for you to find new followers and show your services off to them. However social media exists for one thing and one thing only.
- They do not like visitors leaving their platforms: So anytime you try to link things out, they will penalize you in order.
- Changing algorithms and Features: Their algorithms change all the time, and if you don’t keep up, your reach is going to suffer.
- Popular platforms move to paid models: As a platform gets more and more popular, they will try to give boost to paid advertisements in order to give visibility to your content. This is what happened with Facebook and eventually, this is something that is going to happen with Instagram as it gets popular.
- Inability to automate your business: you will not be able to create a passive business, because now everything is dependent upon you showing up on that platform every single day. And if you don’t then your reach is going to suffer
This is why relying on one platform as your main source of traffic is can be risky.
So what is an easy way out and here’s where the answer is, blogging.
Why Blogging Is a Better Long Term Strategy Over Social Media
As I started navigating the world of SEO, I started real reason why blogging is so popular. There’s a couple of downsides to blogging
One of the biggest barriers to blogging is that it takes a while for your blog to get visible, but this is a blessing in disguise because not a lot of people have the patience for this. If you’re in this for the long haul, this is such a good thing
Digital Real Estate
Having digital real estate means that you get to have means that once you establish yourself on Google, your website shows up in the search results and you have “earned” a place for yourself. Your blog is evergreen rather than a post whose lifespan is barely a few hours. It is your own space. This is why I emphasize this is your domain – it’s like having your house own house versus living in a rented house
When people go on google, they search with an intention. This is very different than someone flipping through photos on instagram. People are ACTUALLY looking for your stuff. When they land on your website, the buyer qualification has already happened. They’re ready to consume your content and eventually buy from you. This is a contrast to Instagram where people are just flipping through various images and trying to kill your time
Not only that, once you establish your blog and your website, that is passive traffic. You get the ability to shut down your computer and go chill, and the traffic will keep coming. The power of digital real estate.
Visibility to your full portfolio
In addition, when a person lands on to your page, they see all the offerings they see all of you, and they can make a decision right there on the spot whether they want to purchase from you or not.
Ability to recycle content
Your blog can serve as your platform of macro content. You put up a good blog once a week, and you can use that blog and multipurpose into various Instagram posts and various Facebook posts, and Pinterest posts with that single blog post.
Where does SEO fit into all this?
SEO is what makes all of this possible. Because, blogging, just through your creativity is one thing. However, using SEO in order to make sure that Google actually recognizes your content and deems it eligible for people who are searching for the same thing that you are selling.
That is a game changer.
If you blog without SEO, it’s going to take years for your website to show up on the first page. But when you blog with intent, and with SEO, you can expedite and fast track the process.
Imagine what it would like for you to show up on the page one of Google, and start that passive evergreen flow of traffic.
If that is something that you’re interested in, the waitlist for my flow and SEO courses is now open. This course is meant for beginners who have not blogged much, and do not understand SEO, and it’s the best way to get started in this whole area. Get on the waitlist today.